Our logo
Our old logo served us well, but no longer reflected who we are as a forward-thinking and consumer-friendly company.
For our newly evolved brand, we set out to simplify and energize our logo. Our explorations culminated in the strong, elegant and minimal letter A you see here.
The individual elements that comprise the A also allude to our physical products: the dot as a cleaning jet, and the diagonal bar a stream of water spraying outward.